Brand Spotlight:
Dementia Care Warriors | Dallas, Texas
The Client
Dementia Care Warriors is a Dallas-based non-profit organization dedicated to supporting families and caregivers navigating dementia care. Founder Veronica first brought us on to support the organization's 6th Annual Revive & Refresh 2025 event.
Phase One: Revive & Refresh 2025
For the annual event, we provided:
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Landing Page Design
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Social Media Content + Story Graphics
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Branding Kit
Phase Two: Care Warriors Connect
Shortly after, Veronica returned to expand the brand through Care Warriors Connect, an extension of the non-profit built to reach even more families. For this initiative, we completed:
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Landing Page Design
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Flyer + Mailer Card Design
Phase Three: 2027 Conference Collateral
The partnership has continued to grow — Veronica and her team have since returned for the organization's 2027 Conference Collateral, including:
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Updated Landing Page Design
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Flyer Design
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Retractable Banner Design
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Event Signage
The Result
What began as event support for a single celebration has grown into an ongoing creative partnership spanning multiple initiatives and years. Each project has built on the last, giving Dementia Care Warriors a consistent, trusted brand presence across every touchpoint — from social media to conference signage.
Final Thoughts
This is what we love most about the work — building genuine relationships with clients and bringing their vision to life again and again. Every returning partnership, like this one with Veronica and the Dementia Care Warriors team, is proof that great design is built on trust
Brand Spotlight:
Children's Defense Fund | Washington, D.C.
The Client
Children's Defense Fund (CDF) is a non-profit organization dedicated to empowering children in underserved communities. Their team came to us seeking design expertise for the CDF Joy on the Vineyard (JOTV) Celebration.
The Challenge
What started as a simple partnership for a single event needed to feel both fresh and familiar; a design that could stand on its own for JOTV while staying true to CDF's existing brand identity.
Our Approach
We began by creating a custom logo for the JOTV collaboration, carefully aligning it with the tone of the event while staying consistent with CDF's current branding. Once the logo was identified and approved, we moved into digital graphics for social and website marketing, including three designs built to showcase the JOTV event lineup.
Services Provided
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Event Logo Design
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Digital Graphics for Social & Web
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Event Lineup Design (3 pieces)
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Flyer Design
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Website Banner Design
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Retractable Banner Design
The Result
The work didn't stop at JOTV. What began as a single-event partnership has turned into continuous, ongoing work — the kind that converts and engages. The CDF team returned as a long-term vendor partner, trusting us with flyer design, website banners, and retractable banner design to support their broader mission.
Final Thought
This partnership is a reminder that great design isn't just about one event — it's about building trust that turns a single project into an ongoing relationship.
Brand Spotlight:
Corey Richmond, Barber & Arkansas Realtor
The Challenge
Corey Richmond was stepping into a new career path and needed a brand identity that could carry him across two distinct worlds — barbering and real estate. He came to us without a cohesive visual foundation, which made it difficult to market himself consistently or stand out to his target audience.
Our Approach
We partnered with @_rayvisions on Photography & Creative Direction to capture imagery that reflected Corey's personal brand, then built out a full identity system designed for consistency across every touchpoint — digital and print.
Services Provided
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Photography & Creative Direction
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Brand Identity Suite
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Flyer Design
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Mailer Cards
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Postcards
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Retractable Banner
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T-Shirt Design
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Business Cards
The Work
We built the foundation for Corey's brand to thrive through consistency and cohesive graphics — ensuring every piece of collateral, from his business cards to his event signage, spoke the same visual language.
The Result
With a strong, unified brand identity in place, Corey has been able to move forward confidently with his marketing. He now has the tools to:
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Attract his target audience with clarity and consistency
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Grow his presence on social media
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Market himself online and in person — including at entrepreneurial events and conferences
Final Thought
Corey's rebrand is proof that a strong identity does more than look good — it gives you the confidence and consistency to show up anywhere, from a barber chair to a boardroom.
Brand Spotlight:
Lincoln University PA
The Client
Lincoln University came to us needing marketing graphics to support a range of high-visibility campus events, from athletic tournaments to major university celebrations.
The Challenge
The university needed graphics built for scale and versatility — designs that could hold up on large LED screens while still translating cleanly to social media, all while staying true to Lincoln's brand identity across very different event settings.
Our Approach
We designed CIAA Tournament graphics along with general event marketing visuals, built specifically for LED screen display and social media use. Each design was created to be bold and legible at scale, ensuring the graphics performed just as well on a jumbotron as they did on a phone screen.
Services Provided
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CIAA Tournament Graphics
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General Event Marketing Graphics
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LED Screen Design
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Social Media Graphics
The Result
The graphics were showcased across campus and at several major university events, including:
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CIAA Tournament
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Commencement Ceremonies
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2026 Homecoming Celebration
From the tournament court to the commencement stage, the graphics gave Lincoln University a consistent, high-impact visual presence at every major moment on the university calendar.
Final Thought
Great event design has to work everywhere it shows up — on a massive LED screen, on a phone, in front of a graduating class. This project was a chance to build graphics that could do exactly that for Lincoln University, moment after moment.
Brand Spotlight:
Women of Excellence Conference | Easton, Pennsylvania
The Challenge
In December 2025, the Women of Excellence Council partnered with BrandRX Creative Co. to lead the marketing efforts for their 30th Anniversary Women of Excellence Conference, themed ELEVATE. They were seeking a marketing agency that was relatable, woman-owned, faith-driven, and capable of executing a comprehensive campaign that would increase visibility, drive registrations, and create a memorable conference experience.
With the conference scheduled for April 2026, our team had less than five months to strategically plan, build, and execute a campaign that would generate momentum and maximize attendance.
Our Approach
To ensure every aspect of the attendee journey was covered, we implemented a four-phase marketing strategy designed to build awareness, increase engagement, and drive registrations.
Phase 1: Branding & Marketing Strategy
We began by developing a comprehensive event marketing plan that established campaign goals, audience targeting, content strategy, promotional timelines, and engagement opportunities. Our team aligned every marketing effort with the conference theme while creating a clear roadmap for both digital and in-person promotion.
Phase 2: Website Design & Development
To streamline communication and registration, we designed and managed a dedicated conference website that served as the central hub for attendees, sponsors, speakers, and vendors. The website provided easy access to registration, conference information, schedules, accommodations, and event updates while creating a professional and cohesive online experience.
Branding & Social Graphics
LED Wall Layouts
Phase 3: Social Media Management & Content Creation
Our team managed the conference's social media presence across Facebook and Instagram, creating a consistent stream of engaging content leading up to the event. Services included:
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Content strategy and planning
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Social media management
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Reel concept development
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Video directing and production
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Reel editing and optimization
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Campaign graphics and promotional content
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Audience engagement and growth initiatives
Through intentional storytelling and strategic content placement, we generated:
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173,000+ total views
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200+ new followers
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893% overall growth across Facebook and Instagram
Phase 4: Live Event Coverage
During the conference, BrandRX Creative Co. led content production and media coordination to capture the attendee experience in real time. Our team developed photography shot lists, coordinated creative direction, captured content throughout the event, and produced social media assets that extended the conference's reach beyond the room.
The Results
Despite a condensed timeline, the campaign delivered exceptional results.
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50% increase in conference registrations
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A sold-out conference experience
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173,000+ social media views
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893% social media growth
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Increased brand awareness and engagement across digital platforms
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More than 300 registrations secured for the 2027 conference before the conclusion of the event cycle
By combining strategic planning, creative content, website development, and live event marketing, BrandRX Creative Co. transformed Women of Excellence's 30th Anniversary Conference into a highly visible, high-impact experience that continues to generate momentum well beyond the event itself.
Brand Spotlight:
House of Erray Extensions | Pine Bluff, AR
House of Erray Extensions officially launched on January 1, 2026, and we are absolutely in love with how this project came together. Errayionna reached out early in the process with a vision to launch her hairline, and from that moment, we hit the ground running.
We began with strategic planning—developing a detailed launch timeline to map out when and how her new business venture would be introduced to the masses. From there, we transitioned into brand identity development, creating a custom logo suite and thoughtfully selecting fonts, colors, and brand language that aligned with her aesthetic and long-term goals. Every design decision was intentional, ensuring the brand remains timeless, adaptable through changing trends, and reflective of the beauty and luxury House of Erray embodies.
For this project, we delivered a full branding and marketing suite, including a logo system, business cards, Shopify website design, thank-you cards, and social media content. We are currently continuing our partnership by expanding her marketing and brand presence.
Stay tuned for more from House of Erray x BrandRX.
Brand Spotlight:
W.O.W. Revival 2025 Presented by Second Baptist Church
Little Rock, Arkansas
For the second consecutive year, I partnered with Second Baptist Church for their 2025 Worship on Wednesday (W.O.W.) Revival, hosted by Dr. Maurice Watson. Building on the foundation of 2024, this year’s approach introduced a modern, tech-inspired aesthetic designed to engage a new and evolving audience.
My role included creative direction and execution across digital, in-house, and marketing platforms. I produced a high-impact video promo to highlight speakers and build anticipation, alongside comprehensive social media content and management. This included recap content from previous revivals, sermon clips, photography, custom carousels, and strategic countdown posts leading up to the event.
I also managed the W.O.W. Revival website, providing weekly updates to reflect service times, volunteer information, guest details, parking logistics, and early planning highlights for 2026—ensuring a clear, centralized hub for attendees and volunteers.
For in-house presentation, I designed LED screen layouts for each night, featuring service flows, guest speakers, and guest psalmists. Marketing efforts extended to billboard design for city-wide visibility, along with upgraded branded volunteer badges while maintaining the established 2024 t-shirt design for brand consistency.
Beyond design, I collaborated closely with the media team to help direct volunteers in screen layouts, photography, and social media execution—delivering a cohesive and elevated experience both online and in the room.
It was a pleasure continuing this partnership for W.O.W. Revival 2025, and I’m excited to showcase what’s ahead for 2026.
Brand Spotlight:
Called2Serve Leadership Summit Presented by Mount Zion Baptist Church | Greensboro, North Carolina
For this partnership, I had the privilege of serving as the lead graphic designer for all marketing and event collateral. My role included, but was not limited to:
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Branding Kit & Logo Suite
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Overarching event flyer
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Speaker & psalmist flyers
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Event teaser & countdown flyers
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Event website design with SEO, domain connection, and copywriting
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Banner, lanyard, and badge design
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Event signage and directional graphics
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Plus additional branded materials to ensure a cohesive look across every touchpoint
From November 2024 through the summit, I worked closely with the Mount Zion team to bring their vision to life and create a seamless brand experience for attendees.
Take a look at how everything came together at the conference — and hear what the client had to say about their experience working with me.
Brand Spotlight:
St. John Baptist Church | Grand Prairie, TX
Our partnership with St. John Baptist Church (SJBC) began in March 2025 when their team reached out seeking creative support for their yearly events and marketing strategies. After our initial consultation and service presentation, SJBC subscribed to a monthly retainer package that best aligned with their brand goals.
Their package includes:
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8 custom graphics per month with a one-week turnaround
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24-hour access to me via email and text
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Priority booking and exclusive discounts on outside projects
Since then, our relationship has continued to grow, and we’ve recently renewed another six-month retainer contract to keep building momentum together. This journey with SJBC has been unforgettable — it has not only stretched me creatively as a designer but also deepened my impact in ministry.
A special thank you to Arnelle Woods for spearheading this collaboration and to the entire SJBC family for trusting BrandRX Creative Co. with your vision.
Brand Spotlight:
St. Luke Baptist Church | Little Rock, AR
I partnered with St. Luke Baptist Church on a 3-month creative retainer dedicated to enhancing their communication strategy and strengthening ministry engagement. Each month, I delivered 8 custom graphics designed to increase awareness surrounding church events, ministry meetings, and weekly touchpoints. Our primary goal was to seamlessly blend creativity with clear, informative content—resulting in stronger visuals, improved consistency, and a more engaging experience for their congregation.
This contract has been such a pleasure to serve. Working with their team has been collaborative, supportive, and truly inspiring. Special thanks to Jerry Liddell for the referral and for trusting BrandRX to bring their vision to life.
We are anticipating a renewal of this partnership, and I look forward to many more amazing projects together.
Brand Spotlight:
Xquisite Beauty | Pine Bluff, AR
Marqueshia Byers, owner of Xquisite Beauty, came to me seeking a full rebrand to elevate her business. During our initial consultation, we discussed her goals, brand direction, and the purpose behind the rebrand. From there, we immediately began developing a clear brand vision that aligned with her long-term growth.
Together, we created a cohesive branding suite and logo system designed to reflect a sleek, timeless, and elevated aesthetic—exactly what she envisioned. The final deliverables included multiple logo variants and a fully customized Acuity booking site to ensure brand consistency across every touchpoint.
Explore the logo variations and matching booking experience developed for Xquisite Beauty.
Brand Spotlight:
Stonie Studios Back 2 School Drive
Montgomery, Alabama
It’s always a pleasure collaborating with fellow graphic designers.
Stonie Studios trusted me with branding her very first Back 2 School Drive in Montgomery, Alabama — she handled the planning, and I brought the visuals to life. This partnership was truly an honor and a great creative experience.
For this project, I designed:
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Overarching event flyer
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Yard sign design
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T-shirt design
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Door hanger design
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I enjoyed diving deeper into my creativity to create a fun, festive, and cohesive look that still aligned with her overall brand aesthetic.
Valencia, thank you for trusting me with your event branding and congratulations again on a successful event.
Brand Spotlight:
Glitz Beauty Bar | Fayetteville, AR
Quintina, Owner of Glitz Beauty Bar and Master Stylist, and I have been working together since 2020. She is one of my longest-standing clients, and our partnership has been nothing short of rewarding.
Throughout our time working together, I’ve supported her with creative direction, brand refinement, website design, marketing campaigns, and much more. Our collaboration has grown tremendously over the years and is a true reflection of the longevity that comes from trust, consistency, and a shared vision for excellence.
I’ve highlighted some of our favorite projects from our journey together—each one representing the evolution of her brand and business. I’m truly grateful for both our professional partnership and friendship. Quintina has played a significant role in my growth as a creative, and her continued trust in me with her business means more than words can express.
Thank you for allowing me to bring your visions to life
Brand Spotlight:
The Gem Beauty Bar | New Jersey
Discover the stunning brand transformation we designed and managed for Jasmine, a six-figure esthetician from New Jersey and CEO of The Gem Beauty Bar. Jasmine approached us seeking a complete brand overhaul, and we eagerly embraced the challenge. Our work included redesigning her logo, creating sophisticated product labels, and developing a fully customized Shopify website. This revamp elevated her brand's aesthetics to reflect a luxurious appeal, enabling her to attract a high-end clientele and boost profit margins. Today, Jasmine stands out as one of the top lash suppliers in her city. We're excited to see how God continues to expand her reach. Take a look at the timeless elegance we crafted for her brand!
Brand Spotlight:
Bling Barbiee | Charolette, North Carolina
We collaborated with Treasure Martin, a six-figure lash technician, cosmetologist, and CEO of Bling Barbiee, on a dynamic brand evolution. Throughout our ongoing partnership, we've delivered a range of creative solutions, including social media content, business cards, logo design, a 4-page WIX website, and product labels. As part of her rebrand, we also took on the role of creative director for her brand photoshoot, ensuring every visual element aligned seamlessly with her vision. Check out the impressive transformation!
Brand Spotlight:
W.O.W. Revival 2024 Presented by Second Baptist Church
Little Rock, Arkansas
We had the incredible opportunity to collaborate with Second Baptist Church on their Worship on Wednesday Revival 2024. This partnership was more than just an event—it was a chance to create a cohesive and engaging experience that inspired worship and community connection.
Strategic Marketing Plan:
To ensure the success of the revival, we developed a comprehensive 90-day marketing plan that laid the groundwork for months of preparation. Our efforts included:
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Video Promo Production: A captivating preview to generate excitement and anticipation.
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90-Day Countdown Content: Strategic posts every 10 days, building momentum toward the event.
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Speaker & Psalmist Features: Custom graphics highlighting key participants.
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Overarching Flyer Design: A dynamic and visually engaging flyer to set the tone.
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Logo & Brand Identity Guide: Crafted a distinct and unified visual identity for the revival.
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Billboard Design: Eye-catching outdoor marketing for broader community outreach.
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LED Screen & Lower Thirds: Digital assets for a seamless and professional presentation.
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Custom Signage & Volunteer T-Shirts: Personalized touches that enhanced the on-site experience.
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Website Landing Page: A centralized hub for event information and visitor engagement.
The Results:
The meticulous planning and creative execution paid off in unprecedented ways. Second Baptist Church experienced:
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Triple the Views & Engagements on social media platforms.
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Overflow Attendance during revival services and regular Sunday worship.
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Increase in Tithes & Offerings, reflecting renewed commitment and generosity.
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Surge in First-Time Visitors & New Members, growing the church’s community.
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Boost in Ministry Involvement, as more individuals stepped forward to serve.
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Gained Over 1,000 New Followers across their social media platforms during the campaign timeframe.
This project reminded us of the power of purposeful design and strategic marketing in driving meaningful engagement. It was an honor to play a part in this life-changing event.
Let’s Work Together:
Are you planning your next big event? Let's collaborate to craft an unforgettable experience that amplifies your vision and connects with your audience.
Brand Spotlight:
Gamma Sigma Chapter of Kappa Alpha Psi Fraternity, Inc. | University of Arkansas at Pine Bluff
Over the past two years, I’ve had the pleasure of partnering with the Gamma Sigma Chapter of Kappa Alpha Psi Fraternity, Inc., leading creative direction and campaign strategy for numerous events and initiatives. My roles have included Creative Director, Marketing Manager, Brand Manager, and Graphic Designer, often stepping in to support with last-minute production and execution.
What started as a professional collaboration has grown into a trusted partnership — and a genuine friendship. Together, we’ve built campaigns that not only engaged their community but also gained recognition on viral platforms like @pyramids_and_diamonds, reaching 800+ likes and over 2,000 profiles organically.
This ongoing relationship is a testament to the power of consistency, creativity, and collaboration. Due to our success I am now in partnership with the Kappa Alpha Psi Fraternity, Inc. Southwestern 89th Province Council for members in Arkansas, Louisiana, New Mexico, Mississippi, and Texas.
